Starting a DTF apparel business is one of the most accessible ways to enter custom printing. You can launch with minimal equipment by sourcing ready-made transfers, then scale as demand grows. Here is a practical roadmap.
1. Decide your model
You have two paths: print transfers in-house (buy a DTF printer, powder, and curing setup) or order ready-to-press transfers from a supplier and focus on pressing and selling. Most new businesses start by ordering transfers — lower upfront cost and no learning curve on printing.
2. Get the essential equipment
- A quality heat press (flat platen, accurate temperature).
- Blank garments to press on.
- Optional: a small inventory of popular pressed designs.
3. Source your transfers
Order gang sheets to keep cost per transfer low, and request a sample pack first to confirm color, durability, and hand feel before scaling.
4. Price for profit
Add up your blank cost, transfer cost, and labor, then set a margin that stays competitive. Bundle popular designs and offer bulk discounts to raise average order value.
5. Find your first customers
- Local sports teams, clubs, and small businesses.
- Etsy, Instagram, and TikTok for niche designs.
- Print-on-demand and pre-order drops to avoid holding stock.
6. Scale up
As volume grows, move to bulk and wholesale pricing to protect your margins and lock in priority production.
Order your first RavenDTF gang sheet or ask about wholesale pricing as you grow.